That at 22, justin bieber merch is the core of polemic debates about his style is one thing of the surprise. He’s not revealing giant swaths of skin, donning outrageous meat-covered coats, or perhaps flaunting particularly controversial slogans across his shirts. Instead, he has a penchant for tees that nearly scrape his knees, exaggerated layering, and skater boy clothes — not quite tabloid fodder.
Yet even so, he’s drawn considerable attention (and backlash) to get more recent looks, much like the Nirvana band T-shirt by L.A. brand The fear of God that he or she wore towards the American Music Awards late last year. Critics were scathing: the reigning prince of pop dares to be of the storied grunge band?
Longtime stylist Karla Welch, who first signed on to do business with Bieber on his Believe Tour in 2012, has a explanation for the hoopla: It’s a evidence of the singer’s growing style influence. “He’s been pushing men’s fashion for the last 5yrs,” she says. “Should you look at the start of the Believe Tour, he was getting heat for your drop-crotch pants and super long T-shirts. However, if you visit any menswear store, the truth is those styles reflected.” Much like Bieber, Welch doesn’t “worry about negative feedback,” she says. “Haters gonna hate.”
In spite of the Nirvana controversy, Welch went to Concern with God and worked with the designer Jerry Lorenzo on five looks for Bieber’s current Purpose Tour, which kicked off Wednesday night (March 9) in Seattle. “We have now been buying [Jerry’s] stuff during the last a couple of years; it’s been an extremely fun process working [together],” Welch says in the custom-made denim and tees. Interspersed is going to be Raf Simons pieces (“Justin has been very into Raf lately”), Adidas shoes, and justin bieber jacket, like thigh-skimming T-shirts for layering. “I really could start to see the looks changing from concert to concert using the way Justin chooses to style them,” Welch adds.
Though certain technical adjustments have already been intended to the tour wardrobe, including zippers, gussets and reinforcements for quick changes (he has under one minute to modify backstage), the design is not so distinct from exactly what the singer sports regularly on Instagram. “It’s more street grunge using a very vintage skater feel,” Welch describes. “I used to be surviving in Vancouver throughout the grunge era — I employed to go down to Seattle to view Pearl Jam play — and i also always loved how those stoner boys looked. That’s bieeber we started doing with the Purpose videos now using the tour. It’s very undone.” The show’s backup dancers, who channel a similarly relaxed aesthetic, are outfitted in apparel by Calvin Klein, with whom justin bieber shirt posseses an ongoing campaign deal with.
Raised in Powell River, Bc, Canadian heritage has been an asset for Welch in the first place. “We simply met and clicked,” the stylist says of Bieber, who grew up in Stratford, Ontario. “Canadians inherently love Canadians; that’s always been a bond. Canadians are super nationalists,” she adds, chuckling. Though Welch is normally tending for the red-carpet wardrobes of universally adored actresses like Amy Poehler and Olivia Wilde, she says there was no hesitations about taking on a much more controversial pop star as a client. “In the event you pay attention to everything the press has got to say, you’re losing at life,” she says, noting that now more than ever before both have a “100 % collaborative” relationship. “Justin enjoys the procedure.”