To paraphrase a well used adage: Nothing worth having comes for free. This does not necessarily mean that each link should be purchased but rather that locating the best links will take time, effort and quite often obtaining them takes money.
We have all seen the various directory submission sites that can to get a small fee add your web site to countless web directories thereby supplying you with what are backlinks. The fact is these are a complete waste of your time and expense. Typically, the directories that they submit to possess no credibility with search engine listings. Since value of the link is a amount of pagerank (which happens to be often ) divided by the volume of links on the page it is possible to deduce these particular will not be worth much (if anything). I have got also noted that many of these directories are simply used as lead lists for foreign companies – which means once your internet site is submitted they prefer the contact info to aggressively spam you. Often, in an effort to demonstrate “value” and attempt to up sell you, they repeatedly visit you site. Using this method if you check the listing the truth is it really has been viewed “x” variety of times – indicating that this directory users are interested in what you really are offering. The reality is that these clicks actually hurt your site since the visits are almost always bounces (recent research has revealed that Google seems to be using bounce rate like a consider determining placement).
The initial thing every links builder learns is DMOZ and Yahoo directory listings are golden albeit, DMOZ is not really known for their expeditious handling of requests. Yahoo, on the flip side is fast and efficient but, at $300 it is sometimes difficult to convince clients of it’s value. Not long ago i read a SEO blog where the blogger indicated that when you don’t $300 to get a Yahoo listing you might have no business developing a website. Although I really do not totally accept this statement, I actually do agree that the Yahoo listing is worth the price.
After DMOZ and Yahoo the most valuable sites could be Wikipedia, .edu domains and.gov domains. Some local government websites offer business listings which is worth researching if they are available in your city. I actually have found out that a phone call towards the local government offices may also be a more simple method of finding these directories. Wikipedia has very strict submission rules but, if you have something to add and can follow their guidelines your site will certainly have a boost. Education (.edu) domains can be acquired by donating time, resources or things to universities. Furthermore, some universities regularly update their listing of inbound links and provide links back.
To find directories worth submitting to you can travel to DMOZ and check out the listed Directory sites. The websites already listed on DMOZ will delight in higher PR and happen to be vetted by DMOZ itself.
When you are satisfied that you may have exhausted the above resources it is time to look at article submissions. There are numerous credible article writing and submission sites online – start with about.com, EzineArticles.com and articleinsider.com. Write clear concise articles that are of value to your potential prospects. Make sure you have dof0llow least one person edit the content prior to deciding to submit – men and women will notice spelling and grammatical errors and they can reflect negatively on you. Title the articles using key search phrase like “How to”, ” Good way to…”, or “Ten Steps” and supply follow-up information since it becomes available. Article submissions help internet sites build both links and traffic.
Use social bookmarking whenever possible. Sites like Digg, Del.icio.us Popular List, Reddit, Propeller, Stumble Upon offer unique opportunities for links. If you can make the first page on Digg it can be almost assured that you will get links from several of the readers. Optimize your submissions from the title phrase and make sure that each submission is of value to the end users not simply the opportunity to create a link. Today’s readers are sophisticated and may know the difference.
Link-building is definitely an ongoing process. It is supposed to show a consistent progression with time. Remain calm and you will definitely start to see the results and, most significantly, continue this process despite the outcome are obvious.